I was recently talking with a shop owner who wanted to move his business online, and he mentioned looking into custom ecommerce web development to build something that fits his needs. He said ready made solutions felt limited and did not match his products or customer flow. While exploring different options, we noticed how custom features can improve user experience and make management easier. This made me curious, how important is custom development for long term growth, and what key things should someone check before starting such a project?
